Storyboard editor Anant Rangaswami caught up with Mindshare's APAC COO, R Gowthaman to understand the implications of Big Data and how brands will profit from it.
Age, Gender and Income, use of such demographics to target consumers may soon be a thing of the past. Welcome Big Data which can help map consumer preferences or taste graph which Group M's Mindshare believes will improve targeting and deliver better results for brands.
Storyboard editor Anant Rangaswami caught up with Mindshare's APAC COO, R Gowthaman to understand the implications of this change and how brands will profit from it.
For full show watch video.
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