Broadcaster Set Max says that this has been the best IPL so far - all its inventory is sold out and the broadcaster has made an estimated Rs 950 crore before the tournament even began.
The eighth edition of the Indian Premiere League kicked off this week. Given that the tournament has come at the heels of the ICC cricket World Cup making a case for too much cricket, one would imagine that viewer as well as sponsor interest in the IPL would suffer.
Broadcaster Set Max says that this has been the best IPL so far - all its inventory is sold out and the broadcaster has made an estimated Rs 950 crore before the tournament even began.
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Storyboard: Sponsor interest highest in IPL 8
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