The British airline had withdrawn services from Mumbai in 2009 due to an economic downturn and had also threatened to withdraw the service from Delhi. "When we were last here we did not have the right slots at Heathrow, we had a tough time. But now we do. So now we can go seamlessly go through London and beyond," Branson said.
The airline is not only resuming the Mumbai-London flights but has also started a new service between London-New York, which would help Indian passengers go onward to the US from London.
Richard Branson, president, Virgin Atlanta said, "India is a very important market for the company in terms of business and leisure travellers. Currently India contributes 5% of the total passengers which it carries globally."
"Nearly one million passengers fly between Mumbai-UK in a year with a 10% growth year-on-year. India's economy is one of the fastest growing economies in the world and hence the airline expects passenger number to rise significantly," says Branson.
Apart from Mumbai, the airline plans to add Bangalore and Goa to its network. Branson further said that the airline currently has a code share agreement with Jet Airways but it would certainly want to get into a bigger global alliance.
Interestingly, Jet Air, has slashed fares on the Mumbai-London sector to less than 10,000 per person (excluding taxes), thereby triggering a price war
Jet is offering 9,990 per passenger (round trip, excluding taxes) on Mumbai-London for 18 days beginning October 29, the day Virgin resumes its India operations..On an average, airlines which operate on the Mumbai-London sector offer a base fare of anythign between Rs 27,000-30,000 otherwise.
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