He says, first of all, this company has got fabulous brands in the premium local spirit category. "It also has got a very strong route-to-market. So, it is the leader in the market. We will have controlling interest," he adds.
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He further says, "I think the first thing we will do is to keep the businesses separate. We will need to get appropriate clearances from the regulators. Then we need to better understand, from the inside of the company, how to tap into their route-to-market. And then progressively we will explore how to leverage the two portfolios."
He would certainly like to see those excise tax levels and import duties reduced for imported spirits. "I believe that would make global brands far more accessible to the new aspiring consumers in India. That would be good. That would be part of a free trade and negotiations that will be ongoing. But yes, I am optimistic," he asserts.
He says, "I think Dr Mallya sees the merit in what we are trying to create here. What we are involved is quite separate to his other interest."
He hopes that the Indian government sees this as a capital infusion into the economy, a vote of confidence its economy. "These are local products. We will have local shareholders. Therefore, I would hope that we have a harmonious relationship with the government."
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