Optibase Technologies a leading video over IP company

Written By Unknown on Kamis, 31 Januari 2013 | 21.03

Optibase Technologies is a known name in advanced video over IP solutions, specializing in video encoding, decoding and streaming for government and law-enforcement agencies, military bases, Telco operators, enterprise organizations and the world's leading broadcast service providers. Founded in 1990, It has been active in North America, Europe, the Middle East, Africa and Asia. The company's regional sales head, Manish Chopra, shared some insights with us.

Q: What are the most important parameters when you decide on the packages and rates you offer to the consumer?
A : We are not a authority to decide on this..we are just a encoding and streaming partner in the whole IPTV Ecosystem.

Q: How big is the IPTV market in India ? and how does Optibase fair in it?
A: In the recent months IPTV buzz word has taken a new name called OTT Over the Top. .We enjoyed great success in past IPTV deployments around the world and now looking forward to increase our presence in the OTT market as well in the time and years to come as well.

Q: How do you maintain margins in this highly competitive vertical ?
A.  Since we are in the Hardware industry so more or less all HW related chip based products have very limited margins to work upon vis a vis Software related products where there is always a room for great margins.

Q: What would you describe as the key challenges you face when competing with other players in this business?
A: Major challenges is the integration and after sales service of whole Eco system with various technology players involved with different global time zone to support such a network to keep its uptime  .

Q:: What are your views on the vast hold that digital and internet space is gaining in the field of entertainment and media?
A: next big boom once Relaince LTE /4G starts its operation as PAN India .

Q: Which areas of internet streaming are the strongest at the moment? Does live tv have an edge over news, movies and serials?
A Mobile Internet Streaming with lots of you social sites are also becoming Video Upload sites as well. Live TV and other like news , movies and serials all have there own place depending on the generation watching the content.

Q: Which verticals or sectors do you see as the most promising in terms of growth for the next decade?
A: In Media specially the Content market will the most promising and go hand in hand with penetration of broadband allowing large data in terms of Video upload.
 
Q: What lessons have you learnt in managing growth especially during the financial slowdown?
A: Have Patience and futuristic ideas to innovate and ability to fund those ideas / projects.



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