The industry has grown so has Handygo. From providing vanilla services for video, messaging and entertainment context to mobile operators like Airtel, Tata Docomo and Idea Cellular, today Handygo is cashing in on the smart phone and tablet revolution.
In the beginning the firms business was focused on providing value added services to India's major telecom operators. It was the first company to develop content in Arabic, targeting mobile subscribers in the Gulf region. Then as Airtel expanded its footprint to Africa, Handygo created a mobile content delivery platform for MTN Nigeria.
Also read: Gmail adds support for six Indian languages on feature phones
Handygo operates on a revenue share arrangement with partner telecom companies. Praveen claims operators registered a top line of about Rs 100 crore. With an eye on the market place He launched RockASAP.com at the start of 2012. Positioned as India's first mall on a mobile RockASAP.com allows users to shop for over 5000 products from gadgets to books and even pay for them while on the move.
Rajpal told CNBC-TV18 that it has an in-house mechanism to get the raw content. It is processed in a right manner, which consumer wants to use and then allowed to give a feedback also about that content. "We have created a 360 degree approach for any content we create. So whenever we develop any content, product or service we always keep the consumer feedback in mind, which will help us to always refine the product" he added.
The team of Handygo has been busy over the last year launching and creating a buzz around its latest offering Rockstand. It is an e-book and e-magazine app for mobile and tablet devices, it is presently available for free on the Google play store as well as Handygo's own RockASAP.com.
At the World Book Fair held in Delhi last month Rockstand unveiled its first regional e-book collection with fiction and nonfiction e-books available in Hindi, Gujarati, Marathi, Punjabi and Urdu. Having tied up with over 40 publishers with an existing stock of 2 million books, Praveen says the app stands out not only because its e-books are affordably priced starting at Re 1 for a comic but also because of innovative features like text a speech, a night view mode and even a self publishing service. He is now looking to bring in external funding to the tune of USD 20 million into this project and make this app available on iOS, Windows and Blackberry as well.
"We have built up an application where one can read books, magazines on the mobile. The area where we have focused in this e-book space is children because we see lots of children love to read on digital platform. They don't like to carry physical books. Also there is an interactive book where one can interact with the system. There one can participate in the exam and take question answer session in the book itself by interactive books" Rajpal said.
Praveen believes it is not always about the money, but spotting an opportunity well ahead of its time is the key.
In 2009 Handygo launched Behtar Zindagi, an interactive voice response service targeting farmers, which made available information on weather, mandi rates, health, education and finances. This service presently has over 1.67 million subscribes and brings in 20 percent of Handygo's annual revenues. Praveen pumped in Rs 9 crore last year to expand to six states as well as setup a call center for Behtar Zindagi.
He wanted to start some services like this for which they did a lot of research. They went to the rural areas in terms of understanding the need. "For which services they want to pay, which services will bring value to their life and which service on top of it will financially help them to uplift their lifestyle" he said.
After a decade of going solo, Praveen is enjoying the sweet taste of success. Next on the menu are tie-ups with government bodies to create awareness in M-Governance and explore the possibilities and opportunities for VAS in the electoral process, banking, health and education. A self-funded enterprise so far Praveen is now looking to strategic investors to scale up the venture.
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