The company has chosen to only tweak its product range and not to launch any new car till next year. Today, it launched upgraded versions of its Indigo ECS, Sumo Gold, Nano, Indica and also a new CNG range across its Indica, Indigo and Nano range.
Also read: Tata Motors upgrades cars as rivals launch new ones
Below is the verbatim transcript of his interview to CNBC-TV18
Q: What do you have to say about the company's bid to revive sales?
A: It is important that it's a segment in which there is growth and there is a future. It is important that we bring as we have talked about before making sure that we are not bringing a car for 2012 but actually we have future in our vehicles as well.
So, ideally that is what we tried to show you today with Horizon Next that this is the beginning. However, you can see the pillars in which we are building today and our future to make sure that these new products that we bring. We are in a business which is product focused and has great products.
Q: You have announced 8 refreshes as of today, but in the mind of market, in this overall industry situation that we are in, given the sort of sales that you have seen of your own passenger vehicle segment, is this really going to be enough even if it is a short term strategy, how soon could we see that first new product coming out from Tata Motor's stable?
A: Word refresh in a negative manner and I don't think that's what we have done here. What we have done is taken the feedback from our customers. We have got great products, which have got huge strengths in the market and we get feedback from customers on the things that they would like to see.
So, here we are listening to the customer, taking those feedbacks and actually putting them into the car. So, that is why you have seen us launch 8 vehicles across 5 platforms today answering the consumer's queries and points on our vehicles.
So, I expect the 8 new vehicles will help us to see an improvement in our position especially as we know what kind of vehicles we have launched today.
Of course everybody would like to see new products hitting the market place. However, it is not just about bringing a new product, you have got to bring the right product to the market place. The market place has changed.
Q: What is it going to take for you to revive sales of the Nano. You spoken earlier again about branding and positioning. How soon do you think you are going to go back to those levels and talk to me about production at Sanand? What are the plans really to utilize the capacity at Sanand?
A: Nano as what you see today is one of the 8 vehicles. So, you have now got again many of the things that people gave us feedback on. On the Nano we have managed to feedback into this June version of Nano. I do expect that positioning is better and the kind of answers we have brought to the market today then we will the volumes return to a much healthier condition. The Nano is a great car, we need to let people realize and experience why it can be great for them.
As far as Sanand is concerned Sanand is a Nano plant. So, therefore it's affected by this current volume. So, it is important for them to see the Nano grow, but at the same time we also want to see Sanand grow. It is a great facility and we look forward to that being a small car plant for us as opposed to just the Nano.
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