Myntra ties up with Harvard for exclusive apparel line

Online fashion and lifestyle site Myntra has partnered with Harvard University to sell its exclusive apparel line in India from August this year.

In the past, brands like Ralph Lauren, NIKE, Champion Sportswear and Tag Heuer have designed their collections inspired by Harvard's style and have sought licence to use its name.

"It is an exclusive arrangement with Harvard to create their lifestyle clothing products, both online and offline," Myntra COO Ganesh Subrahmanian told PTI.

Such associations will help the online marketplace create a strong connect with the consumer who wants to be associated with renowned institutions like Harvard.

Previously, Myntra has also partnered with Salman Khan's Being Human Foundation, he added.

"We are trying to create inspirational value with such partnerships. Myntra will launch Harvard exclusively in India and will open a strong knits line with sweatshirts, polo's, tees, track suits," Subrahmanian said.

In the second phase, Myntra will introduce the on-campus wear, which is also called smart casual, he added.

On pricing, Subrahmanian said: "We will price them competitively and will take on sports brands like Tommy, UCB, VH Sport, etc."

Besides, Myntra portal also has a private original brands line which is created and merchandised in-house like Roadster, Dressberry, Kook n Keech, Mast & Harbour, Anouk.

"The latest to join the bandwagon is bollywood star Hrithik Roshan who has launched an exclusive clothing line called HRX only on Myntra," Subrahmanian said.

Myntra, which started operations in 2007 in B2B segment, today has over 500 brands under its banner and is expected to break-even and achieve profitability in the next 10-12 months.

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