Football seems to be finding quite a few takers amongst Indian brands. The latest is mobile phone maker, Xolo.
Football seems to be finding quite a few takers amongst Indian brands. The latest is mobile phone maker, Xolo, which recently announced a three season association with English football club Liverpool. In addition to a Liverpool themed phone and merchandise, Xolo is now betting big on 'Mission Million', an activation that the brand says will help drive customer preference. Storyboard editor Anant Rangaswami interviewed Xolo's Sunil Raina to find out more.
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