Sundar Pichai, VP-Android, Google said Android One would give the company a chance to address one billion users in India who do not have an access to internet.
The phones will be high quality smart phones with latest software backed by Google but at the same time we are also helping our partners to build the hardware needed to affordable high quality smart phones, said Pichai.
Google launched the first smart phones under its Android One project in India , pricing them at around Rs 6,399 to capture the low-cost segment of the world's fastest growing smart phone market.
It has tied up with Indian mobile players Micromax, Karbonn and Spice Mobiles to launch the affordable phones, which are powered by its operating system and aimed at emerging markets.
With regards to the tie-up, he said the company will provide the base platform which will be maintained and updated by them but will allow partners to customise them.
Answering a query on why Samsung has not been a part of this project, he said "We are two big companies, so there are times when we do stuff different from each other." However, Samsung still remains our largest partner and we owe them a lot for the success of android, he added.
According to Caesar Sengupta, product management director, Google said Android one is an extension of the android program.
Also read: Why Android One is a historic launch for Indian phonemakers
Below is the transcript of Sundar Pichai's and Caesar Sengupta's interview with CNBC-TV18's Malvika Jain.
Q: You are the man of the moment. Google has unveiled Android One today – the much awaited device. How are you positioning it in the market and how is it going to be a differentiator as far as Google is concerned?
Pichai: For us Android One is really important because it gives us a chance to address the one billion users in India who don't have access to internet. Our differentiated approach is we are building high quality smart phones with software backed by Google. We will make sure it is the latest and the greatest software running Android but at the same time we are helping our partners with building the hardware needed so that you can actually build a affordable yet high quality smart phone.
Q: Initially if I am correct you have partnered with three companies, Spice, Karbonn and Micromax. However if you are giving them an interface how are these devices going to be any different? Where does the creativity component come in?
Pichai: We provide a base platform which we maintain and we update but we allow them to customise on top of it. You have to understand, the launch of today is just the first step in our journey. We launched all of Android few years ago with one phone. Similarly we are doing it with three phones but you will see choice and customisation on top of Android One increase very widely over time.
Q: How is it going to be any different from the usual Android phones which are available in the market?
Sengupta: Android One is an extension of the Android program. The software is the same; the big differences are the software on this is directly from Google. What we have done is worked with our partners to create a turnkey solution that lets our hardware OEM partners, phone manufacturers bring products to market at a very low cost at a very high quality.
Q: Samsung is nowhere on the list. Is this in some manner a way to move away from Samsung even though it continues to be a market leader? They are working on their own operating systems, so is this like some sort of a back up plan that Google has come up with?
Sengupta: Absolutely not, Samsung is a very close partner. They are one of the most important partners for us on Android. They have shipped amazing phones on Android and we actually work together with them on many initiatives. In fact as Sundar said we are now working on more initiatives on Samsung than ever before.
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