Reliance Broadcast rises 4% on increase in market share

Reliance Broadcast Network rose as much as 4 percent intraday on Friday after the company said the BIG - CBS Network fortified its position as the No.1 english entertainment network post successful implementation of Digital Addressability System (Das), garnering a 28 percent market share.

BIG CBS Network is a joint venture between Reliance Broadcast Network and CBS Studios International. "According to TAM reports of week 51 (sources December 16-22, Digital 4+ AA Sec A, top 7 metros), BIG CBS Channels - PRIME and LOVE - have topped the charts, registering a cumulative relative share of 28 percent amongst all other competing english GECs," the company said in a release.

At 15:28 hours IST, the stock gained 1.19 percent to Rs 42.65 on the Bombay Stock Exchange.

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