Betting big on the USD 1-billion, highly disorganised tech support market in India, the trio of Siddharth Bhatia, Rohit Chaudhary and Samarth Goyal launched eTechies in 2010- an online and doorstep repair-service provider which promises to sort out problems with laptops, PCs or tablets with an army of 200 certified technicians.
Below is an edited transcript of the show on CNBC-TV18.
The situation might sound familiar: You are working on your laptop when it suddenly crashes and you don't know what to do. Thanks to eTechies, within one to four hours of making a call, a certified technician will show up at your doorstep to deal with your tech blues.
The brains behind the business are Siddharth Bhatia, Samarth Goyal and Rohit Chaudhary who were former colleagues at Quatrro, the firm founded by serial entrepreneur Raman Roy. The trio decided to use their experience providing tech support at Quatrro to start their entrepreneurial journey.
With operations in six cities, eTechies today helps resolve over 20,000 queries a month. The first-mover advantage has certainly given them a strong start.
Bhatia: Our target audience is the huge consumer segment- a housewife, a child, a college student, a doctor or a lawyer using a laptop, desktop any computing device at home. Our second target audience is the small-office- home-offices (SOHOs) which are small chartered accountant or law firms with around 5-50 computing devices.
Targeting the post-warranty product market, eTechies wants to change the rules of tech support in India. The company has created state-of-the-art service centers with machines imported from Korea. Servicing over 6,000 computing devices a month at service centers, eTechies ensure that all products are quality tested before they are sent back to the customer.
Having already completed more than 50, 000 remote-support sessions eTechies today boasts of over 25,000 active users on its portal. With an initial investment of Rs 30 lakh, the venture is looking to break-even by next year.
Bhatia: We have offer two kinds of services. The first type is based on the incident. We come and fix the problem and once you are satisfied, we charge anything between Rs 1,300-2,000 depending on the problem. Charges can go as high as Rs 3,000 per incident and if it is a Mac. The second type of services on offer is the annual maintenance support contract which ranges from Rs 2,500-4,500 where an user can call us any number of times in a year to have problems resolved.
And clients like PR agency Value360 top the list of eTechies 200 corporate clients. With an initial funding from Google India's Rajan Anandan in 2010, eTechies closed its series (A) funding of USD 2 million within Inventus Capital Partners in 2011 to further its expansion.
Bhatia: By the end of next financial year, the company will offer services in around 23 cities. As far as the revenue is concerned, our target is to be at 25-30 times of current levels. We haven't broken even as of now and plan to break-even in six months to one year.
And to make a break, the trio now needs to focus on marketing the brand. With plans to spend almost 8 percent of the company's topline on marketing, the team is aggressively courting radio and digital advertising to register as the most preferred brand in the unorganised tech-support market.
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