Some of the airlines where the facility would be available include Emirates, Singapore Airlines, Air India, Etihad Airways, Jet Airways, Oman Air, British Airways and Cathay Pacific.
Television broadcaster Sun TV has entered into a contract with YouTube and iTunes to facilitate the sale of the company's content on a "pay for view" basis to customers living across the globe.
Besides,the Chennai-based company also signed an agreement with Mumbai-based Purple IFE Ltd, to deploy its content for inflight entertainment.
Also read: Sun TV Network standalone Dec '13 sales at Rs 508.34 crore
"By tying up with Purple IFE, the company has successfully licensed some of popular programmes in Tamil, Telugu, Malayalam and Kannada languages to provide premium inflight entertainment on airlines", Sun TV said in a BSE filing.
Some of the airlines where the facility would be available include Emirates, Singapore Airlines, Air India, Etihad Airways, Jet Airways, Oman Air, British Airways and Cathay Pacific.
The company was launching these initiatives to monetize its vast content libraries by partnering with several globally active digital distribution platforms that transact with customers over the internet, it added.
Sun TV Network currently operates 33 TV Channels, including four High Definition channels with a reach of more than 100 million households in India, the statement added.
Sun TV Network stock price
On February 25, 2014, Sun TV Network closed at Rs 364.90, down Rs 0.45, or 0.12 percent. The 52-week high of the share was Rs 457.25 and the 52-week low was Rs 324.15.
The company's trailing 12-month (TTM) EPS was at Rs 17.68 per share as per the quarter ended December 2013. The stock's price-to-earnings (P/E) ratio was 20.64. The latest book value of the company is Rs 73.41 per share. At current value, the price-to-book value of the company is 4.97.
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